For more than 20 years Mark Smotroff has been at the forefront of the consumer electronics, video games and interactive entertainment industries for prestige clients and start-ups alike. From past work with Sega, Sharp and Sony through current programs for DTS, Smotroff has a winning touch.
I’ve had the pleasure of working with Mark on many key public relations initiatives for our GE brand over the past several years. Mark brings an incredible professional and personal passion to the business that truly generates results. He has played a pivotal role in securing positive coverage in national newspapers, magazines and broadcast networks for our recent product launches. During press events, I have yet to see anyone work a room as effectively as Mark. Whether in client meetings, talking with the press, or during a social event, Mark makes every occasion impactful and fun.
Americas Marketing & Communications
Thomson Consumer Electronics
Mark knows how to provide the right fit of strategic planning and cost-efficient tactical execution to achieve bottom-line goals. Working with a nationwide network of staff and affiliates, Smotroff can support every stage of a corporate or product lifecycle:
His extensive broadcast experience includes production and direction of B-roll reels, video news releases (VNR) and other promotional videos. A front-line trade-show warrior, Mark has completed more than 40 tours-of-duty at industry events ranging from annual treks to the CES to E3 and more!
Affiliated with e5 Marketing, a full-service virtual marketing agency with staff on both coasts, Mark also works collaboratively with other marketing talents as needed to meet a client’s objectives.
A founding member of San Francisco-based Access Communications (employee #1), Mark also previously held executive positions (1984-1999) with national agencies including Ketchum Communications (SF), Dorf & Stanton (NY) and Geltzer & Company (NY).
Mark’s work as Director of Marketing Communications for TuneTo.com (1999-2001) put the innovative start-up on the map and set the stage for its acquisition by Listen.com / RealNetworks (Rhapsody service), including feature coverage in The Wall Street Journal (twice in one year!), “CNN Headline News” and The San Jose Mercury News.
On a more personal note, Mark is also an aspiring songwriter, producer and guitarist. He’s written a musical and his group ing has had its songs used on the WB program “Smallville”, ABC’s “Men In Trees”, and more.
AT&T/EO Personal Communicator
The Boom (Umevoice)
Broderbund (U-Force for Nintendo)
Chipwich Chocolate Chip Cookie Ice Cream Sandwiches
DTS (Digital Theater Systems)
Frusen Gladje Ice Cream
GE Phones (Thomson)
The Imagination Network
Oddzon Products (Koosh Ball!)
The Other 90%’s MindDrive
Sega Game Gear
Sega Sonic The HedgeHog
Sharp Professional Video
Sharp Consumer Audio
Sony Pro Audio
Sony Video Communications
Your Safety Place
Mark is a total pro, that rare breed in public relations who manages to combine charm and genuine personability with effective follow-through and attention to detail. Every time I’ve worked with him has been a pleasure, and a success, and I look forward to the next.
Entertainment–Freelance Technology Writer/Reviewer
Over the years that DTS has worked with Mark, we have found a true partner that never ceases to be proactive and enthusiastic, and who is always examining new approaches to accomplish our goals. Mark and his team have been truly integral to our success and increased visibility in a competitive market.
Former Director of Public Relations
Spearheaded a long-term (2002-present) strategic campaign to build understanding and awareness of DTS’ advanced surround sound technologies for home theater, Blu-ray Disc™, PC, pro audio, broadcast, video game and car applications. PR, Direct Marketing, Special Events and more.
Strategic launch and trade show support for line of advanced GE-branded consumer phones manufactured by Thomson.
Your Safety Place
Launch and ongoing PR support for innovative safety and security supplies retailer Your Safety Place.
Launch PR (2003) for The Boom – a breakthrough noise-canceling headset for portable cellular phones.
Trade show support
Pre-launch PR support for the Rayman3 “Hoodlum Havoc” video game preview event in San Francisco.
In his 20-plus years in communications, Mark Smotroff has personally, and as part of team programs, received:
PRSA Silver Anvil
AT&T EO Personal Communicator
PRSA CT Mercury Award
The 3D0 Company, AT&T EO, Intuit
IABC Bay Area Bests Merit Award
AT&T EO, Sega
“Good Samaritan Award”
News Media Audit of Bay Area PR judged by 186 reporters/producers
PRSA Northern California Compass Award
Intuit’s Quicken New Year’s Resolutions campaign